People like to have personalized things because they are singular and unique individuals. We are all different from one another and it is only natural to be like that. Imagine a world full of exact replicas of yourself, imagine all the people looking alike and all the houses the same. Horrible! I guess this is the new definition of hell for me. I like different things and different people and I like being different. It makes me feel particular and special, unique and irreplaceable. And most people think like that. That is why they want rare things and that is why all the people like personalized gifts. Nobody wants to see that half of the people in town have exactly the same clothes or car or watch, for example. It is frustrating and you feel like a clone.

The managers of the big stores saw this as an opportunity for developing successful business and this is how customizable features for almost any gift ordered online came into being. All big stores have now a web site where you can order merchandise online. Some of them also offer the possibility to customize your purchase . It is just like when people get married and want to engrave something on their wedding rings. They usually write the wedding date or each other's name. This is not to remember that important date or their names, because it is impossible to forget such a thing. But they do it in order to make the wedding ring personal, to mark it with a symbol that can be understood only by the owner because it has meaning for him. It is the same with personalized gifts: maybe the price is not too big, but such a gift will surely be appreciated and cherished if it means something special for the person who gets the present.

A very relevant example is the personalized mouse pad. It does not cost too much and you can add to it any picture that you like or even the photo of something you like: a car, for example. Boys are crazy about cars, that is why many of them choose to have their favourite kind of car printed on the mouse pad, usually it is a big name in the car industry, such as Mercedes. You have no idea just how many boys have a Volkswagen mouse pad at home (either bought by themselves or a gift from close friends who know their passion). You can choose directly from the web site from different models of mouse pads or you can choose to upload your favourite photo of a certain model of Volkwagen that you want to be printed on your mouse pad. All this can cost you some extra charge of maximum three dollars. But the result is wonderful. What could be more exciting for a boy or even a man than to see his favourite car on his desk every time he uses his computer (and usually men are also mad about computers, too)? It is a sign of love and respect for the brand at the same time.

On the other hand there are some big companies who choose to order mouse pads with the company's logo or emblem on it with the purpose of giving them as gifts with certain occasions, such as conferences or special holidays or even thank you gifts for the clients at the end of the year. A branch of Mercedes can order a big number of Volkswagen mouse pads for all the employees in their firm, for example. You will see then the same Volkwagen mouse pad on all the desks in the offices of that firm or company. It is a lot cheaper, too, as they get good discounts when they order big amounts of the same model of mouse pad. The model printed on the mouse pad can be the model of the year or the emblem of the company (in this particular case the famous circle with the letters V and W on top of each other inside the circle) that you can see in the picture above. This policy adopted by big companies is abig success and their clients appreciate it, even if the cost is relatively small. The clients feel important and treated like persons and not numbers and they also feel appreciated and this makes them keep their fidelity for that particular company. This gift is usually accompanied by a thank you letter with the name of the clint on it and with good wishes for a happy holiday or celebration. It may not seem important, but the result can be seen in the huge numbers of the profits of companies who have this policy.



This last picture of a Mercedes mouse pad is an example of the huge popularity of this model of Volkswagen that has itsfans even today. This tiny model - Volkwagen Beetle was so popular, that it now appears in cartoons and is considered an emblem of the car company. All the people recognize the design, even if you can't see the emblem in fron of it and like it. They like it so much that they want to have it on their desk every day, printed on their mouse pad in nice bright colours.



Of course, the print on the mouse pad does not mean that the mouse pad is necessary very good quality. You have the opportunity to check all the details about the features and properties of the mouse pad before you order the print of your Volkswagen car on it. The most usual ones are made of plastic and very thin, but you may also find some companies that produce mouse pads out of recycled materials such as old car tyres. And if you are "green" in belief and behaviour you will be happy to purchase an ecologic product and also get your favourite car on it. If you try hard enough you will find an ergonomic mouse pad that can be customized with a Volkswagen car on it.